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Seller Guide

Coupons & Promo Codes

A coupon takes a percentage or a dollar amount off, either by itself or when the buyer types its code. It does nothing until you attach it to listings. The coupon comes out of your share, and the Sellwild fee is worked out on the lower price.

Make a coupon

  1. Start it

    On the Discounts page, press Create Coupon. Or press Create on a preset such as 20% Off, which fills in the amount for you.

    The coupon presets: 20% Off, 20% off coupon you can apply to any of your listings, and its Create buttonThe coupon presets: 20% Off, 20% off coupon you can apply to any of your listings, and its Create button
  2. Name it

    Name is for you. Leave it empty and the coupon is named after its amount, such as "15% Off".

  3. Set the amount

    Pick Percentage or Fixed Amount in Discount Type, then fill in Percentage Off (up to 100) or Amount Off ($).

  4. Choose how buyers get it

    Press Automatically applied at checkout or Buyer enters a code. For a code, type it in Discount Code. Codes are saved in capitals, and no two coupons on Sellwild can share one. A taken code says "That code is not available. Try another."

    The New Coupon form: Name Summer Sale, Percentage, 15, Buyer enters a code picked, and SUMMER15 in Discount CodeThe New Coupon form: Name Summer Sale, Percentage, 15, Buyer enters a code picked, and SUMMER15 in Discount Code
  5. Press Create Coupon

    The new card appears with a No listings warning. Press Add listings and tick the listings it should work on. See Choose Listings for a Discount.

Limits and dates

Every field below is optional.

FieldWhat it does
Minimum Purchase ($)The item's price must be at least this. Shipping does not count.
Max Discount ($)Percentage coupons only. The most it takes off one order.
Total Usage LimitHow many orders can use it, from all buyers together.
Per Buyer LimitHow many times one signed-in buyer can use it. Guest orders are not counted.
Start Date (optional)The first day it works.
End Date (optional)The last day it works. The day ends at midnight UTC.

A use counts as soon as the buyer starts to pay. If the order is cancelled, or the payment is never finished, the use comes back within about two hours. With a Total Usage Limit, Sellwild emails you once 3 or fewer uses are left, unless you turned off Discount and coupon alerts in Notification Preferences.

What buyers see

An automatic coupon changes the price everywhere. The listing page shows Original, Discount and Sale Price, and search results cross out the old price. The buyer pays the sale price with no code.

A listing's price box: the Original price crossed out, the Discount, and the Sale PriceA listing's price box: the Original price crossed out, the Discount, and the Sale Price

A code coupon shows nothing until the buyer presses Apply coupon at checkout and types the code, which adds a Coupon line with the amount off. Give buyers the code yourself, for example in a chat. See how buyers use a coupon.

Only one coupon counts per order. A code the buyer enters takes the place of an automatic discount on that listing. It is not added on top.

When a code does not work

Checkout says why. The messages a buyer can see:

  1. No coupon has that code: "Invalid coupon code".
  2. The coupon is not on this listing: "This coupon is not valid for this listing". Another seller's code gets "This coupon is not valid for this seller".
  3. You paused it: "This coupon is not active".
  4. Outside its dates: "This coupon is not yet active" or "This coupon has expired".
  5. Under the minimum: "Minimum purchase of $25.00 required".
  6. Used up: "This coupon has reached its usage limit", or for one buyer, "You have already used this coupon the maximum number of times".

What a coupon costs you

The buyer pays the lower price, and your share drops with it. Sellwild's fee is 10% of the lower price, so a $10 coupon on a $100 item costs you about $9. On the sale page, You Earn takes the coupon off, so it matches what reaches your Stripe balance. See Fees and What You Earn.

Add a coupon when you post

On the sell page, Sell it faster with a discount lists the coupons you have. Pick one and it is added to the listing when you post. See Pricing Your Item.

Next Steps

More Seller Guides

Selling Your First Item

Post a listing from start to finish, one form, top to bottom.

Taking Great Photos

Shoot, upload, order and fix up to 20 photos per listing.

Pricing Your Item

Set a price, let AI suggest one, and see what you keep after the fee.

Packaging and Weight

Pick the box a listing ships in, give its weight, and set where it ships from.

Ship an Order

Approve a sale, print the label or use your own carrier, and mark it shipped.

Buy a Shipping Label

Get a USPS label for an order that was paid without one.

Getting Paid

Set up payouts with Stripe, clear anything it flags, and know when the money moves.

Manage Sales

Find an order, read its status and what you earn, and handle cancellations and disputes.

Manage Wallet

Check your Stripe balance, read your earnings, and manage the cards you pay with.

Manage Listings

Find any listing you have posted, read its status, and relist or archive it.

Edit, Mark Sold or Delete

Change a live listing, close it out when it sells elsewhere, or take it down.

Manage Discounts

The Discounts page holds your coupons, BOGO promotions and timed discounts. Pick the right one and keep track of it.

Shipping Settings

Choose your label size, your default packaging and the address you ship from.

Manage Addresses

Add your addresses, choose the default, and remove the ones you no longer use.

Manage Profile

Change your photo, name and email, sign out, or deactivate or delete your account.

Storefront Username

Pick the name in your store's web address. You can change it once.

Notification Preferences

Choose which emails Sellwild sends you, set when digests arrive, and unsubscribe from one email.

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